000 02778cam a2200313 i 4500
997 0 0 _e2
008 220225t2022 nyua b 001 0 eng
020 _a9781398605992
020 _a9781398605978
020 _a978 1 3986 0597 8
080 _a658.8
100 1 _aKingsnorth, Simon,
_9149141
245 1 0 _aDigital marketing strategy :
_ban integrated approach to online marketing /
_cSimon Kingsnorth.
250 _a3ª Ed.
260 _aNew York
_b: Kogan Page
_c, 2022
300 _axvi, 399 pages :
_billustrations ;
_c25 cm
500 _aRevised edition of the author's Digital marketing strategy, [2019]
505 _aThis book is dedicated to my parents who gave me the foundation that provided me with the opportunity to work on some of the exciting projects I´ve been involved in. To my wife Ali for her support during the long evenings of endless typing and to everyone I have worked for and with to date as you have all helped to shape this book. It is also dedicated to those people who will create the future of this planet (and beyond) including my two wonderful children, Oz and Dexter.
520 _a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
521 _aFOP
_aADU
650 0 _aElectronic commerce
_xManagement.
_9149142
650 0 _aInternet marketing.
_9149143
650 0 _aStrategic planning.
_9149144
650 0 _aOnline Marketing
_9258229
650 0 _aComercio
_96149
650 0 _aMarketing
_917630
650 0 _aEmpresas
_9122991
650 0 _aMercadotecnia
_9258208