| 000 | 01469nam a22003014i 4500 | ||
|---|---|---|---|
| 997 | 0 | 0 | _e2 |
| 008 | 180904s2021 xxkao f b 001 0 eng c | ||
| 020 | _a1292220171 | ||
| 020 | _a978-1-292-34113-2 | ||
| 080 | _a658.8 | ||
| 100 | 1 |
_aKotler, Philip, _eaut _919240 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong with Marc Oliver Opresnik. |
| 250 | _a18º Ed. | ||
| 260 |
_aHarlow _b: Pearson _c, 2021 |
||
| 300 |
_a728p. _bilustracións en cor; _c28 cm. |
||
| 505 | _aTo Kathy, Netty, Mandy, Matt, KC, Keri, DElaney, Molly, Macy, and Ben; and Nacy, Amy, Melissa, and Jessica | ||
| 520 | _aPhilip Kotler and Gary Armstrong´s Principles of Marketing prepaes students for an increasing digital and socia marketplace where brands compete for the chance to become a meaningful part of consumer´s conversations and lives. Through its customer engagement framework, students will master tried-and-true traditional marketing methods as well as new digital, mobile, and social media tools to create deeper and more interactive relationships with customers | ||
| 521 |
_aFOP _aADU |
||
| 650 | 1 | 4 |
_aMárketing _917630 |
| 650 | 1 | 4 |
_aMárketing Digital _9149581 |
| 650 | 1 | 4 |
_aMárketing Redes Sociales _9149582 |
| 650 | 1 | 4 |
_aMárketing mobile _9149583 |
| 650 | 1 | 4 |
_aComercio _96149 |
| 650 | 1 | 4 |
_aEmpresas _9122991 |
| 650 | 1 | 4 |
_aMercadotecnia _9258208 |
| 700 | 1 |
_aArmstrong, Gary, _eaut _919241 |
|
| 700 | 1 |
_aOpresnik, Marc Oliver, _eaut _9149584 |
|