000			01408cam a22002774a 4500
997	0	0	_e2
008			110602s2012 maua f b 001 0 eng
020			_a978-1-4221-60596
020			_a1422160599 (alk. paper)
100	1		_aMagretta, Joan, _eaut _9149597
245	1	0	_aUnderstanding Michael Porter : _bthe essential guide to competition and strategy / _cJoan Magretta.
250			_a1ª Ed.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c2012.
300			_a236 p. : _bill. ; _c24 cm.
505	0		_aCompetition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
520			_aIf you know Porter´s name but haven´t yet engaged with his work, you´ll find this book aneasy and substantive point of entry. But even if you have encountered his ideas (perhaps in a course or an article) and you think you already ¨know Porter¨you are likely in for a surprise.
521			_aFOP _aADU
600	1	0	_aPorter, Michael E., _9122989
650		0	_aCompetition _9149598
650		0	_aStrategic planning _9149144
650		0	_aManagement _9149599
650		0	_aComercio _96149
650		0	_aMarketing _917630
650		0	_aEmpresas _9122991
650		0	_aMercadotecnia _9258208