Jobber, David.
Foundation of marketing David Jobber y John Fahy - 6ª Ed. - London McGraw-Hill, [2019] - 424p. 28 cm.
Índice.
To my Mum, Martha Who has seen many changes in her time
Valued by instructors and students alike, Foundation of Marketing presents an accessible introduction to Marketing. Packed with examples and end of charter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on planning and strategy.
Formación Profesional Adultos/as
9781526847348
Marketing.
Communication
658.8
Foundation of marketing David Jobber y John Fahy - 6ª Ed. - London McGraw-Hill, [2019] - 424p. 28 cm.
Índice.
To my Mum, Martha Who has seen many changes in her time
Valued by instructors and students alike, Foundation of Marketing presents an accessible introduction to Marketing. Packed with examples and end of charter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on planning and strategy.
Formación Profesional Adultos/as
9781526847348
Marketing.
Communication
658.8
