Foundation of marketing David Jobber y John Fahy
por Jobber, David [autor/a]
; Jobber, David [autor/a].
Tipo: 
LibroEditor: London McGraw-Hill, [2019] Edición: 6ª Ed.Descrición: 424p. 28 cm.ISBN: 9781526847348.Materia(s): Marketing | Communication
Contido:
Resumo: Valued by instructors and students alike, Foundation of Marketing presents an accessible introduction to Marketing. Packed with examples and end of charter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on planning and strategy.
To my Mum, Martha Who has seen many changes in her time
| Tipo de ítem | Localización actual | Sinatura topográfica | Dispoñibilidade | Data de vencemento | Código de barras | Datos do exemplar |
|---|---|---|---|---|---|---|
| Consulta en sala | CIFP Fontecarmoa Sala préstamo | 658.8 FAH fou | Consulta en sala | PED015000021948 |
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Índice.
To my Mum, Martha Who has seen many changes in her time
Valued by instructors and students alike, Foundation of Marketing presents an accessible introduction to Marketing. Packed with examples and end of charter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on planning and strategy.
Formación Profesional
Adultos/as
