Kotler, Philip,
Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. - 18º Ed. - Harlow : Pearson , 2021 - 728p. ilustracións en cor; 28 cm.
To Kathy, Netty, Mandy, Matt, KC, Keri, DElaney, Molly, Macy, and Ben; and Nacy, Amy, Melissa, and Jessica
Philip Kotler and Gary Armstrong´s Principles of Marketing prepaes students for an increasing digital and socia marketplace where brands compete for the chance to become a meaningful part of consumer´s conversations and lives. Through its customer engagement framework, students will master tried-and-true traditional marketing methods as well as new digital, mobile, and social media tools to create deeper and more interactive relationships with customers
Formación Profesional Adultos/as
1292220171 978-1-292-34113-2
Márketing
Márketing Digital
Márketing Redes Sociales
Márketing mobile
Comercio
Empresas
Mercadotecnia
658.8
Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. - 18º Ed. - Harlow : Pearson , 2021 - 728p. ilustracións en cor; 28 cm.
To Kathy, Netty, Mandy, Matt, KC, Keri, DElaney, Molly, Macy, and Ben; and Nacy, Amy, Melissa, and Jessica
Philip Kotler and Gary Armstrong´s Principles of Marketing prepaes students for an increasing digital and socia marketplace where brands compete for the chance to become a meaningful part of consumer´s conversations and lives. Through its customer engagement framework, students will master tried-and-true traditional marketing methods as well as new digital, mobile, and social media tools to create deeper and more interactive relationships with customers
Formación Profesional Adultos/as
1292220171 978-1-292-34113-2
Márketing
Márketing Digital
Márketing Redes Sociales
Márketing mobile
Comercio
Empresas
Mercadotecnia
658.8
