Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
por Kotler, Philip [autor/a]
; Armstrong, Gary [autor/a]; Opresnik, Marc Oliver [autor/a].
Tipo: 
MonografíaEditor: Harlow : Pearson , 2021 Edición: 18º Ed.Descrición: 728p. ilustracións en cor; 28 cm.ISBN: 1292220171; 978-1-292-34113-2.Materia(s): Márketing | Márketing Digital | Márketing Redes Sociales | Márketing mobile | Comercio | Empresas | Mercadotecnia
Contido:
Resumo: Philip Kotler and Gary Armstrong´s Principles of Marketing prepaes students for an increasing digital and socia marketplace where brands compete for the chance to become a meaningful part of consumer´s conversations and lives. Through its customer engagement framework, students will master tried-and-true traditional marketing methods as well as new digital, mobile, and social media tools to create deeper and more interactive relationships with customers
To Kathy, Netty, Mandy, Matt, KC, Keri, DElaney, Molly, Macy, and Ben; and Nacy, Amy, Melissa, and Jessica
| Tipo de ítem | Localización actual | Sinatura topográfica | Dispoñibilidade | Notas | Data de vencemento | Código de barras | Datos do exemplar |
|---|---|---|---|---|---|---|---|
| Consulta en sala | CIFP Fontecarmoa Sala préstamo | 659 KOT pri | Consulta en sala (Acceso restrinxido) | PED015000021951 |
|
To Kathy, Netty, Mandy, Matt, KC, Keri, DElaney, Molly, Macy, and Ben; and Nacy, Amy, Melissa, and Jessica
Philip Kotler and Gary Armstrong´s Principles of Marketing prepaes students for an increasing digital and socia marketplace where brands compete for the chance to become a meaningful part of consumer´s conversations and lives. Through its customer engagement framework, students will master tried-and-true traditional marketing methods as well as new digital, mobile, and social media tools to create deeper and more interactive relationships with customers
Formación Profesional
Adultos/as
