Magretta, Joan,
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta. - 1ª Ed. - Boston, Mass. : Harvard Business Review Press, 2012. - 236 p. : ill. ; 24 cm.
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
If you know Porter´s name but haven´t yet engaged with his work, you´ll find this book aneasy and substantive point of entry. But even if you have encountered his ideas (perhaps in a course or an article) and you think you already ¨know Porter¨you are likely in for a surprise.
Formación Profesional Adultos/as
978-1-4221-60596 1422160599 (alk. paper)
Porter, Michael E.,
Competition
Strategic planning
Management
Comercio
Marketing
Empresas
Mercadotecnia
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta. - 1ª Ed. - Boston, Mass. : Harvard Business Review Press, 2012. - 236 p. : ill. ; 24 cm.
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
If you know Porter´s name but haven´t yet engaged with his work, you´ll find this book aneasy and substantive point of entry. But even if you have encountered his ideas (perhaps in a course or an article) and you think you already ¨know Porter¨you are likely in for a surprise.
Formación Profesional Adultos/as
978-1-4221-60596 1422160599 (alk. paper)
Porter, Michael E.,
Competition
Strategic planning
Management
Comercio
Marketing
Empresas
Mercadotecnia
