Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta.
por Magretta, Joan [autor/a]
.
Tipo: 
MonografíaEditor: Boston, Mass. : Harvard Business Review Press, 2012 Edición: 1ª Ed.Descrición: 236 p. : ill. ; 24 cm.ISBN: 978-1-4221-60596; 1422160599 (alk. paper).Materia(s): Porter, Michael E | Competition | Strategic planning | Management | Comercio | Marketing | Empresas | Mercadotecnia
Contido:
Resumo: If you know Porter´s name but haven´t yet engaged with his work, you´ll find this book aneasy and substantive point of entry. But even if you have encountered his ideas (perhaps in a course or an article) and you think you already ¨know Porter¨you are likely in for a surprise.
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
| Tipo de ítem | Localización actual | Sinatura topográfica | Dispoñibilidade | Data de vencemento | Código de barras | Datos do exemplar |
|---|---|---|---|---|---|---|
| Prestable | CIFP Fontecarmoa Sala préstamo | 659 MAG und | En biblioteca | PED015000021953 |
|
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
If you know Porter´s name but haven´t yet engaged with his work, you´ll find this book aneasy and substantive point of entry. But even if you have encountered his ideas (perhaps in a course or an article) and you think you already ¨know Porter¨you are likely in for a surprise.
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